The GreenAdsBlue Water Neutrality program

GreenGraffiti® leads by example and is one of the first companies in the world to compensate for our water usage. For each liter of water we use to produce an expression we invest in water harvesting projects and provide one liter of clean drinking water in regions where water is scarce. The GreenAdsBlue Foundation is specifically developed for GreenGraffiti® by The Value Agency.

The three pillars of the GreenAdsBlue program

1. The GreenGraffiti® Water Neutrality Program is based on reduction, compensation and communication: We reduce our water consumption by raising awareness, we compensate our consumption by investing in water harvesting projects and we openly communicate and inspire others to do the same.

2. We use a symbolic Water Neutrality formula: It is impossible to actually create new water, but you can create access to clean drinking water in water scarce areas and in vulnerable communities. So this is exactly what we do.

3. For every liter of water we use, we make sure that at least one liter of water is created elsewhere, where people need it the most. GreenGraffiti® does not want to offset the bare minimum, so we overcompensate.

How does it work?

Since the water concept is so locally bound, we decided to develop a program that could be helpful in reducing the impact of individuals and companies in a sincere manner through a water neutrality program that has now become a water foundation - GreenAdsBlue.

For each liter GreenGraffiti® uses to clean a message out of the dirt, we provide one liter of water. We keep a record of how much water we use for each campaign, which gives us a base number. We then add an additional 20% to this amount, which covers the water we use in our offices to make coffee, clean our hands and flush the toilet.

Currently we support different projects that are focused on water harvesting and education in area's as South Africa and Brazil.

We are making a contribution and it is our goal to make the world a better place. 60,200 liters so far is, in our opinion, a very nice start!

For more information please visit our GreenAdsBlue website .