Universal Music

Interscope Records/Universal Music was preparing to release Eminem's first album in 5 years, and they wanted promote it at street level. Taking a cue from a song on the album - 4am - about a serial killer, it was decided that the GreenGraffitis® would look like a chalk outline of a body. The response was great, and there's even a photo of a GreenGraffiti® being done in front of the Boston Police. An officer of the law observed what we were doing for about 10 minutes, before concluding that all it was was cleaning. Once satisfied, his response was "cool!" and he drove away.