Campaign overview

ING Italy

ING Direct

ING Direct asked GreenGraffiti® Italy to promote their new store in Rome. In order to do so, GreenGraffiti® placed three different messages around the new location: “Why waste money to save?”, “Saving is made out of choices, not resignations”, and “Saving feels good”. All of these statements referred to the new ING Direct Orange Account.

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International
ING Direct ING Direct ING Direct

 

ING Direct Italy lauched a new store in Via Barberini in Rome and chose GreenGraffiti® Italy as the best way to promote it in the surroundings. GreenGraffiti® Italy sprayed 20 messages on the dirty surfaces of the most beautiful locations in the Rome city center.

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