Good HouseKeeping

Good Housekeeping wanted to promote their Research Institute, which they run in conjunction with IKEA. Their desire was to reach people at street level, while keeping in line with their shared mandate with IKEA to be environmentally conscious. GreenGraffiti® was a huge hit, and we made the 6 o'clock news the day we did the first one. The campaign was a great success all round, and has led to more great collaborations between Hearst Magazines, owners of Good Housekeeping, and GreenGraffiti®.