In 2009 we worked with Domino’s Pizza on a very successful campaign: Spot the Domino’s GreenGraffiti® logo and win a Pizza. Residents of New York, Los Angeles and Philadelphia were surprised to find 220 Domino’s logos on the sidewalks of their cities. The campaign launched GreenGraffiti® overseas, and created an enormous buzz in the U.S., ending up on an countless internet blogs and even Fox News. As Tim McIntyre, spokesperson for Domino’s Pizza, said “At first glance, it appears that something’s been painted onto the sidewalks. In reality, we’re just removing dirt and leaving ads behind. Domino’s is one of the first companies to use GreenGraffiti® in the U.S.” Domino’s rated this promotional campaign one of their most successful ever.
