In short, our philosophy comes down to this: profits with principles. Not just because it’s the right thing to do, but because it’s a common sense strategic marketing position.
It’s a viewpoint we’ve arrived at because the business models of the past 100 years need challenging. We believe that advertising can play an active role in providing positive communication solutions, but with lower impact on the environment.
We do this, not only by overcompensating our CO2 usage (150%) and recycling as much of our materials as we can, but also by compensating our water usage. As for every litre of water we are using for executing a campaign; we donate an amount to the GreenAdsBlue foundation, which invest in water projects in developing countries. For more information see www.greenadsblue.com
We also allocate a percentage of our revenue for community projects and donating campaigns to selected NGO's
Using our business as a tool for social and environmental improvement, we aim to be the world market leader in sustainable communication. And make the world a little better along the way.