Jim Bowes meets Netherlands green guru Eckart Wintzen, who tells him “I will take you seriously the day you create marketing materials without using paper or ink”. The challenge is on. Jim wakes at 3 am, thinking “What if we placed a template on the ground and tried to clean a message out of the dirt? The idea is born.
Telfort commissions the first campaign. Marketing Tribune takes notice, as do local newspapers. Jim tells whoever cares to listen that he’s come up with a great innovation, only to find that the technique has been used by street artists for decades. Never mind. It’s not who gets there first, it’s who can make it work commercially. GreenGraffiti® is registered as a standalone business.
Our very first campaign
Had it not been for the vision and daring of Telfort,
GreenGraffiti® would not be here today.
GreenGraffiti Nominated!
In 2008 we were nominated for the Young Sustainability Award.
Neighbourhood Olympics
On sidewalks throughout the district of the Baarsjes GreenGraffiti®
is used to promote a local version of the Olympic Games to take place in
August 2008.
We move into own offices on the Westerstraat, Amsterdam. After appearing on national television, we get calls from around 100 interested parties. In conjunction with The Value Agency, we develop the GreenAdsBlue concept, to help compensate for our water footprint. Mike Jansen in Canada becomes our first licensee partner, with 9 others following soon after. Our campaign for Dominos makes Fox News, and is recognised by our client as their second most successful outdoor promotion, with 29 million internet impressions. We strengthen the team and Joost Niepoth joins as Managing Partner.
GreenGraffti appears on National TV
American Legends
One of the most successful advertising campaigns for Domino's Pizza
ever.
We sign our 16th licensee partner. The Biodiversity campaign, for the European Union through Ogilvy Belgium, becomes our first international campaign, running in 6 countries. It receives massive exposure through an article in the New York Times. We undertake work for substantial brands like Sony, Hi, ING, KPN, Starbucks, Renault and many others. GreenAdsBlue is established as an official not-for-profit water foundation, teaming up with Akvo.org. We move into larger offices in Amsterdam.
European Union uses GreenGraffiti®
In 2010, the official year of biodiversity, The European Union
launched the campaign "We are all in this together" to promote
awareness amongst citizens and countries.
Giving Back
We support a lot of community organizations. How can you not
support one that helps orphaned cats by providing them with
temporary shelter until they are adopted by new parents?
