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Why be carbon neutral when for you can be carbon negative? That was the thought when we began to look for a carbon compensation partner. We found the answer with GroenBalans.

In China, more than 80% of total electricity production is derived from coal-based power plants. In a country so heavily dependent on coal for its energy requirements, the Rongcheng Dongchudao wind farm project will carry environmental benefits for air, soil and water resources. Displacing the power generation of fossil fuel power plants and reducing CO2, SOx and NOx emissions significantly, it will help mitigate air pollution and its adverse impacts on human health.

You probably know that Kärcher is the world-wide leading supplier of cleaning technology. But did you know that they are also dedicated to environmental and corporate responsibility? This is why we were thrilled when they offered us their help, expertise, knowledge and equipment. Allowing us to grow our sustainable business.

KEEN, Inc. was founded in January 2003 on a simple design question: “Can a sandal protect toes?” The answer was yes. The answer was the Newport. The Newport sandal, recognized for its hybrid design and patented toe protection, revolutionized the sport sandal industry and sparked the KEEN hybrid design philosophy that launched the company’s outdoor casual and performance footwear- including its water, trail, winter insulated and utility lines- for men, women and children, the Hybrid.Transport bag collection and Hybrid Socks.

KEEN also made a promise, if the little shoe with a big toe bumper ever caught on, the company would do things differently. As KEEN continues to grow it keeps this promise in mind striving to be a company with a conscience, a company that makes a difference by giving back to the greater community and caring for the environment. Since 2004, KEEN has distributed more than $5.5 million to non-profit organizations and dedicated hundreds of hours to community service.

We have the communication techniques, now what about the communicating? For this we turn to Lloyd Peters, a copywriter with more than 25 years’ experience in getting marketing ideas and information across. From the Blue Drive technology of Hyundai engines to the water and sanitation issues of the IRC, he’s also thoroughly versed in eco matters. Keeping his carbon footprint low by working from his base in Cornwall, when not crafting copy for some the world’s leading brands he taps the source of mother earth by riding the swells that roll in off the Atlantic.

One of our early inspirations. Patagonia is not only a company we look up to and strive to emulate, but also one that helped fit us out with functional and great-looking apparel.

Patagonia, with sales last year of over $414M, is noted internationally for its commitment to product quality and environmental activism. Incorporating environmental responsibility in to product development, the company has, since 1996, used only organically grown cotton in its clothing line. In July 2011 Patagonia has begun to take back any worn-out Patagonia product to be repurposed or recycled, forever capturing the raw materials used in making virgin fiber. The company’s goal is to ensure Patagonia products are landfill-free. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which transparently outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine’s April 2007 cover. 

Check out Patagonia's" Our Common Waters" program that they will be running in the coming years. 

Business has entered a new era, in which value is not only defined in financial terms, but measured by positive and sustainable societal impact. The Value Agency not only helped us develop the GreenAdsBlue concept, they also helped us shape our corporate social responsibility ambitions.